**Ouidad’s Tone It Away® Purple Shampoo: Elevate Your Color and Curl Care**
Transform your hair care routine with Ouidad’s Tone It Away® Purple Shampoo, the ultimate solution for vibrant, salon-fresh curls between visits. This innovative, sulfate-free formula is expertly designed to gently cleanse your hair while neutralizing brassy or yellow tones, ensuring your color stays rich and radiant longer.
**Key Benefits:**
– **Brass-Busting Power:** Specifically formulated to counteract unwanted yellow tones, this gentle, sulfate-free shampoo keeps your highlights, grays, and lifted tones looking fresh and vibrant.
– **Color Longevity:** Enriched with violet and orchid extracts, it not only enhances your color but also extends its life, saving you time and money between salon trips.
– **Strengthen and Repair:** Infused with cica and rice water, this shampoo fortifies your 
